We all know that it’s very important to get the word out on your blog if you want to make it blogging. Another method you can use to “get your blog out there” is by signing up for Technorati. One of the major ways of determining how popular your blog is, it is also a great tool for promotion.

Technorati determines how popular your blog is by the number of incoming links. The more incoming links that you have created, the higher your “authority” and the higher your ranking. With authority, you want the number to be higher, while for ranking, you want the number to be lower. It can seem a bit confusing, but its actually not too difficult to understand if you take a step back and look at how it works.

Now how can Technorati help you promote your blog? Well first off, you have to claim your blog over at Technorati. Once you have claimed your blog, Technorati will take your feed and aggregate it onto its site, with your posts appearing as they are posted. Of course posts appear all the time from thousands of blogs, so yours likely won’t stay at the top. However, people can add your blog as a “favorite” and then your headlines and excerpts will appear on Technorati for that particular user when they log in. As the number of favorites is much less than the number of blogs, it is much more likely then that your blog will appear at the top of their news aggregator.

Simply claiming a blog at Technorati does not guarantee an explosion of traffic to your blog. You have to make sure to tag your posts appropriately, so they will appear to the people who are searching those tags. Another thing you have to focus on is creating a great title. It’s not always the easiest thing to do, but having a great headline will make it more likely for someone to click thru to your post! One of the blogs I read, Bryan’s Journey actually went over the topic of creating great blog titles. He used Cosmo… of all sources to explain why. It’s a great read, so check it out!

I hope that I’ve piqued your interest in this method of promoting your blog. Do you have any other tips with Technorati? Please feel free to share them!

Popularity: 40% [?]